In this article, I’m going to tell you how Real Estate Experts sell homes faster and for more money. This is important information for you if you are selling your home in Kitchener-Waterloo and you want results. If you are looking to buy your dream home and currently own a house, before listing your home you can benefit from my 21 years of real estate expertise on this issue. Right from the top, does your agent tell you what to do with your home “before” it is listed? When a potential buyer is coming into your home for the first time they have to be able to put themselves in the picture to be able to buy your home. So what do we do to accomplish this?
HOME SELLING TIPS
⊕Depersonalize⊕ You want to depersonalize “mostly” which is not the same as depersonalizing “entirely.” Depersonalizing doesn’t mean you get rid of ALL of your family photos. Home sellers take this to the extreme and then you end up with a house on the market that doesn’t look lived in. Potential home buyers are less likely to be able to envision themselves in your home when all of your personal touches are removed.
⊕Declutter⊕ This seems straight forward and instinctual when you are preparing your home to be viewed by hundreds of people online and dozens of families in person, yet we sometimes need to take this a step further. When you organize your belongings and throw out things you don’t need, you may find yourself in the position my wife and I were in when we sold our first home together. We found that we had SO much “stuff” that I convinced her we needed to rent a storage unit and move the storage bins and extra furniture into. She was hesitant at first but now is a convert after we sold that home in only a few weeks. By placing these belongings in storage, we were able to open up the space to make it more visually appealing.
⊕Staging⊕ How do you showcase your home to make the appealing features stand out? We partner with Rooms in Bloom Home Staging and these ladies will come into your home and This is a service that I pay for to ensure your home is on display in the best possible light. We make excellent use of the available space, open up rooms that may have felt confined, and if we have to we’ll bring in some items to “pimp your home.”
MARKETING YOUR HOME
How is your home marketed? What kind of marketing budget does your real estate agent have to not only help you to make your home look the best, but also for it to be photographed the best and then marketed effectivey online? We know everyone goes online first to look at houses so “how” your home shows online is important. Do your photos make your home look better than it actually does? That’s a big mistake! Misrepresentation (eg. making rooms look bigger than they really are) brings the wrong kind of home buyer into your home. I call this “lunchbox letdown.” Not representing your home accurately in photos and online descriptions will deter agents from bringing other interested parties to view your home.
PRICING YOUR HOME
The most vital component in the process of listing your home and ensuring it is sold in a short period of time and for the most money possible, is the listing price. In fact this issue is SO important I have an entire blog post dedicated to explaining it. You can read this article here or watch the video here: bit.ly/MMPricing. I have also included my
Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at email@example.com.